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The 2008 film Twilight topped Russia’s September box office after returning to theaters on September 17, earning 340 million rubles. RBC reported the film outgrossed two new releases, while an industry researcher cited social-media discussion and recommendations as factors in its audience.
The 2008 film Twilight was Russia’s highest-grossing movie in September, earning 340 million rubles after returning to theaters on September 17, RBC reported. Its performance put the older vampire romance ahead of two new releases and marked the first time an older film topped the monthly box office in data tracked since 2015, according to figures cited by RBC.
Twilight outperformed the new Russian releases How Ivan Ended Up in a Fairy Tale, which earned 296 million rubles, and The Ninth Planet, which took in 183 million rubles, according to the report. The box-office figures were attributed to Russia’s Unified Automated Information System, or EAIS, which tracks theatrical box-office data in the country.
The rerelease brought the first film in the vampire saga back to Russian cinemas nearly two decades after its original release. The movie stars Robert Pattinson and Kristen Stewart. The report did not provide a breakdown of the 340 million rubles by ticket sales, theater count or individual weeks.
Maria Shcherbal, director of research firm Wanta Group, told RBC that nearly half of those who saw the film during its rerelease were 18 to 24 years old. She said that in the second week, 36% of viewers had heard about the film on social media and 29% through friends or acquaintances; one in five cited recommendations as one reason for going.
A Rerelease Tops September’s Box Office
The result shows that an older movie can draw enough paying viewers to lead a monthly box-office ranking, even when new films are in theaters. RBC’s report, citing the EAIS data, describes this as the first such monthly result since the system began tracking Russian theatrical box office in 2015.
The audience figures also point to the role of word of mouth and social media in the film’s return. Those figures are based on Shcherbal’s account to RBC, not a published full survey methodology in the report, so they provide an indication of how viewers heard about the film rather than a complete explanation of its box-office performance.
For cinema operators and distributors, a successful rerelease can offer a reason to bring familiar titles back to screens. The September figures establish that Twilight performed strongly in this instance, but they do not establish whether other older films will see similar results.
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Twilight’s Return to Russian Cinemas
The film returned to Russian theaters on September 17. It is the first installment in the Twilight saga, a series centered on a romance between a human teenager and a vampire. The September release was a rerelease, not a new film in the franchise.
The figures cited by RBC come from the EAIS, which has tracked Russian theatrical box-office data since 2015. The report says Twilight is the first older film to lead a monthly ranking during that period. It does not give earlier rerelease totals or explain how the September ranking compares with box-office results in other countries.
According to the report, the remaining films in the saga are also scheduled to return to Russian theaters between October and February. The report does not specify the dates for each installment.
““Word of mouth played a very big role here.””
— Maria Shcherbal, director of Wanta Group, speaking to RBC
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What the Box-Office Figures Do Not Show
The report gives Twilight’s total gross and its ranking against two new releases, but does not specify the precise accounting period used for each figure, the number of tickets sold, or how much of the gross came from each week of the month. It also does not provide the survey sample size or methodology behind the audience figures cited by Shcherbal.
The ranking is reported from EAIS data cited by RBC; no separate statement from the Russian Cinema Fund or the film’s distributor is included in the source material. The available information also does not establish why Twilight’s gross exceeded the other titles’ totals, beyond Shcherbal’s comments about how viewers heard about it.
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More Saga Rereleases Scheduled
The remaining Twilight films are due to return to Russian theaters from October through February, according to the report. Specific release dates, theater availability and any expected box-office targets have not been provided.
The next installments’ performance may show whether September’s result was particular to the first film or part of a wider audience response to the saga’s rerelease. Until those films reach theaters and their totals are reported, the September ranking remains the confirmed result.
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Key Questions
How much did Twilight earn in Russia in September?
The rerelease earned 340 million rubles, according to figures from Russia’s EAIS cited by RBC.
Which new films did Twilight outperform?
It outgrossed How Ivan Ended Up in a Fairy Tale, at 296 million rubles, and The Ninth Planet, at 183 million rubles, according to the report.
When did the Twilight rerelease begin?
The film returned to Russian theaters on September 17.
Who attended the rerelease?
Wanta Group director Maria Shcherbal told RBC that nearly half of viewers were 18 to 24 years old. The report does not provide the survey’s sample size or methodology.
Will the other Twilight movies return to theaters?
Yes. The report says the remaining films in the saga are scheduled to return to Russian theaters between October and February, though individual dates were not given.
Source: rss
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